Products Super basmati rice is widely acknowledged for its unique aroma and taste that make it stand out from other basmati varieties. Kaalar a well-known basmati area in Punjab (Pakistan & India). Kaalar belt is famous for producing excellent quality of basmati for last many decades. It has special characteristics of ideal temperature, humidity level and a unique combination of warm short days and cool long nights during developing stage of grains (September and early October) for producing best quality of basmati rice. Kaalar in particular and Punjab in general is supported by the largest irrigation system in the world that provides adequate water during the hot summer. This excellent quality of basmati cannot be grown any where in the world.

Cooking of Kaalar Super Basmati rice is so easy that even an inexperienced person can prepare it, and very little attention is required during the cooking process. It is neither time-consuming nor labour-intensive. Noor Rice Mills guarantees the nutrient content of Kaalar Super Basmati rice. Today, people all over the world are more health and diet conscious than ever before, and like to know the advantages of the food contents that they are consuming. Rice has begun to be seen as part of healthy diet. White rice has about 80-percent starch. The rest is mostly water, plus protein and minute amounts of phosphorus, potassium, calcium and vitamins B. Kaalar Super Basmati Rice is particularly suitable for those with stomach and intestinal problems and also high blood pressure. The high content of potassium gives rice diuretic properties. It is also a low cholesterol diet.